Tiimely strengthens executive leadership with dual appointments across product, technology and lending operations.
Tiimely has announced key leadership appointments marking an important step in how the business is structured to deliver for the prominent partners that use its platform.
June 26, 2026
Coinciding with contract extensions with two major platform partners, Tiimely has formally brought its Product and Technology functions together, with Faith Brockhoff appointed Chief Product & Technology Officer. Deion Matulic has also been promoted to Chief Lending Operations Officer, formalising his leadership of the company’s lending operations and customer service functions.
Powering the digital lending of some of Australia’s largest and iconic brands, including Bendigo Bank, NRMA Insurance and UP, Tiimely’s platform has been expanding its data and decisioning capabilities for nine years.While the broader industry races to embrace AI, Tiimely's platform continues to harness the power of its advanced proprietary AI and machine learning models to deliver faster, smarter, and more consistent credit decisions.
The leadership shift further embeds business know-how across Tiimely's product and technology leadership as we lean into generative AI tools to further enhance our platform capabilities, accelerating Tiimely's market leadership in digital lending. All the while ensuring accountability for the outcomes delivered to the lenders and brands that use the platform, and the borrowers they ultimately serve remains.
“Delivering a modern lending platform requires every part of the organisation to move in sync. This structure allows us to align earlier, scale efficiently with the assistance of AI and execute with greater clarity and pace,” Brockhoff said.
As a member of Tiimely's founding team, Faith has been instrumental in helping build the business and its platform from the ground up. Her extensive experience in lending, combined with her leadership across product and new technologies, which includes Tiimely's AI over that time are a powerful skillset in an industry that continues to evolve rapidly.
In parallel, Deion’s appointment to Chief Lending Operations Officer reinforces Tiimely’s focus on operational excellence while it continues to scale platform use and expand support for the multiple funding and credit models Tiimely enables.
“These changes are about ensuring we have the right structure to execute on our priorities. As we grow, we’ll continue to evolve by building a more dynamic, scalable operations function that can adapt alongside the business and support the evolving needs of our partners,” Matulic said.
Tiimely Founder & CEO, Anthony Baum, said the changes represent a significant step in ensuring Tiimely’s platform remains the leading independent lending assessment platform in Australia.
“Across Tiimely, we’re aligned on what matters most, delivering and further scaling our platform effectively. It positions us to evolve seamlessly with our partners and meet the needs and expectations of their customers.”